December 1, 2022
Update
Apple went (RED) to raise visibility for World AIDS Day
Apple customers have enabled care and support services for more than 11 million people affected by HIV/AIDS
Over the past 16 years, Apple and its customers have been part of the global fight to end AIDS. Apple’s partnership with (RED) supports the Global Fund, which provides access to healthcare services to millions of individuals in the communities most in need in sub-Saharan Africa — including critical work in rural communities, and pregnant women. Includes support for women and their families. Over the past three years, funding has also been used to mitigate the impact of COVID-19 in these communities.
Since 2006, more than a quarter of a billion dollars in Apple-supported grants have helped provide care and support services for more than 11 million people and distributed more than 197 million HIV tests. Apple’s support has also helped more than 5 million HIV-positive mothers prevent transmission of the virus to their children.
Funding includes support for community health workers like Mama Esther, who provide compassion, care and access to treatment to their communities. For more than 15 years, she has been gone Boma to Boma (door-to-door) In the Maasai community in Tanzania, providing door-to-door health services, encouraging people to visit local clinics, and helping pregnant women access antenatal and delivery care. Mama Esther is able to do this important work in her rural community in part because of the monthly stipend she receives from the Global Fund.
During one of her community visits, Mama Esther met Nima, who was pregnant and very ill. Mama Esther encouraged her to get tested for HIV at the Mto wa Mbu Community Clinic, where Nima learned that she was positive for the virus. Fortunately, Nima immediately started an antiretroviral treatment – and after some time, she gave birth to an HIV-free baby.
Nima’s story is just one example of the care and support Apple’s customers support.
In honor of World AIDS Day, Apple is offering new ways for customers to continue supporting the Global Fund, raise awareness, and learn more about the fight to end HIV/AIDS.
Choose (RED) this holiday season
The best range of (PRODUCT)RED products available on iPhone 14, iPhone 14 Plus, iPhone SE, and Apple Watch Series 8 this holiday season.
A variety of (PRODUCT) red accessories are available for iPhone 14 and iPhone 14 Plus, including the Silicone Case with MagSafe, as well as the Apple Watch Sport Loop, Sport Band, and Braided Solo Loop Band. A portion of the proceeds from every (PRODUCT)RED purchase goes to the Global Fund to Fight AIDS and Reduce the Impact of COVID-19 with (RED).
Apple Watch users can show support with a selection of seven Apple Watch faces in red available for download at apple.com/product-red.1 Once downloaded, users can create awareness by sharing these faces with other Apple Watch users.
Increase visibility
To increase visibility for World AIDS Day, Apple is using its platform and services to highlight ongoing efforts to end HIV/AIDS and create opportunities for its customers to learn more.
Around the world, hundreds of Apple Store locations are marking the day with new window and product displays, making it easy for customers to learn about (PRODUCT)RED and support the Global Fund with their holiday purchases.
On the App Store, customers can learn more about Preppy, an app that helps people affected by HIV track PrEP (or Pre-Exposure Prophylaxis) and maintain full and happy relationships. By taking PrEP on a daily or occasional basis, users can effectively prevent an infection, and the app can track PrEP intake, enter PrEP check-ups, add information to a calendar, and view test results. Can help them to store.
In the US, Apple Books includes a curated collection of books and audiobooks, including non-fiction and fiction from around the world about the global fight against HIV/AIDS. Apple TV app users can explore an impressive collection of shows and movies on the Watch Now tab that shed light on the human cost of the HIV/AIDS epidemic. And Apple Music has a special selection of music programming, radio episodes and more for subscribers to identify the day.
- Requires Apple Watch Series 4 or later with iOS 16 or later and watchOS 9 or later.
Press contact
Ashwana Collins
the apple
(408) 974-1310
Apple Media Helpline
(408) 974-2042
